You’re not imagining it. The talent pool is tighter, expectations are higher, and the best people have more options than ever, many of them outside insurance.
People don’t just choose between roles, packages or cultures.
They choose the company that make them look good. That could be you.
— Attract higher-quality candidates
— Shorten time-to-hire
— Reduce reliance on recruiters
Let’s connect
Speak to us about sharpening your employer brand and how to activate it.
For even more impact, combine forces with your marketing team to build your brand inside and out for all stakeholders.
See how familiarity shapes choice, and how to make your brand the one people are naturally drawn to.
Get the 3 Steps to Being the Brand People Want to Work With.
Insurance depends on people, but too few are joining and too many are leaving the industry.
Our first Re:generation Report uncovered how young people outside the industry perceive it.
Our latest report reveals the inside story on how early-career professionals view their choice. Together they expose the roots of the talent crisis and point to what businesses can do to solve it.
Get the reports
Free has been nothing short of a gamechanger for our network, bringing about a wave of positive change. From masterminding our rebrand to supporting with our member communications and events, and delivering our external marketing and PR with finesse. Their creative prowess is matched only by their impressive output, and we feel incredibly lucky to have them on our side.
Olga Collins
CEO, Worldwide Broker Network
You know an agency is the right fit for you when they feel like an extension of your team.
Kate Whittaker
Group Head of Marketing & Communications, DUAL
Working with the FREE Brands team on our rebrand was an absolute pleasure, they felt like a true extension of our team from day one. Their creativity, strategic thinking, and ability to bring our vision to life were nothing short of incredible.
Jessica Marshall
CMO, CRC Group
FREE showed us how we could harness our heritage and direct it to the future.
Mike Varney
Executive Vice President, Varney Agency
FREE’s dedication to our relationship is always evident and their attention to detail and creativity brings our business to life.
Joanne Seaward
Projects Director, RMP
The team at Free brought a deep understanding of both our business and the competitive landscape. Their strategic insight and creativity resulted in not only clear and compelling messaging, but also a robust brand platform that served as a vital foundation for our next chapter. This work was instrumental in helping us define our culture and identity as we moved forward post-acquisition.
Elleen Shannon
Marketing Director, Gallagher Re